Social media, essential to your reputation
Publishers, it’s time to stop talking among yourselves about how badly things are going in your media groups, and start following and becoming part of the social media conversation.
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Google takes the cricket, next stop Super Bowl?
When North Americans think of cricket they usually think of genteel English stereotypes like milky tea, cucumber sandwiches and warm beer served in village pubs. The reality couldn’t be more different. So when Google-owned You Tube bought the global rights to this season’s Indian Premier League cricket it was a significant development in the relationship between sport and the Internet – almost the equivalent of the web taking over the Super Bowl.
WAN-IFRA Advertising Conference: “Where’s the money?”
About 200 newspaper professionals from 38 countries made the trip to Copenhagen to hear the expert’s views on “Where’s the Money?” Unfortunately also this year no one presented the silver bullet that will solve all the newspapers’s revenue problems. However, at the end of the conference participants returned with two major learnings: First: You need to have and use intelligent data analysis tools to succeed. Second: Coffee shops have far more to do with your business than you ever imagined.
Kijiji Canada charging ahead, Wheels uses print advantage
Kijiji Canada begins charging auto dealers for individual vehicle listings; Wheels.ca delivers 2M monthly colorful print samples of its online inventory.
EMarketer’s Ramsey, on-air tips about social media ROI
SocialMediopolis talks to EMarketer founder Geoff Ramsey about social media, during BlogTalk Radio show; says e-commerce will become more prevalent for social media, offers tips on creating positive ROI with social media.
Social networking done right, in one hour a day
Terrific article by Inman News marketing manager specifically speaks to real estate professionals but is useful to anyone who needs to socially network - and that’s anyone who is in business.
Mobile at the forefront at SNA/SNPA conference day two
Execs from Journal Register Company and Media General share best practices and recommendations in the emerging field of mobile publishing
Notes & Quotes from the SNA/SNPA Strategic Revenue Summit in Orlando
An energized crowd shares best practices, tips, and healthy debate on generating revenue and sales strategies for print and online
Deja vu at SNPA / SNA revenue summit
More than 200 attend the “Strategic Revenue Summit” of the Suburban Newspapers of America and Southern Newspaper Publishers Association.
SuperGuarantee: SuperMedia ServiceMagic wannabe that isn’t
The one-year-old SuperMedia (former Idearc) service provider SuperGuarantee, rather than being about spotting the “good guys” as it claims, is about finding the highest-paying advertisers. It’s a disservice to consumers; and it’s missing features, which make it less than all it could have been for SuperMedia as well. Online directory publishers can learn how-to and how-not-to lessons here.



