About the Advanced Interactive Media Group
The AIM Group, formally known as the Advanced Interactive Media Group LLC, is a virtual team of consultants in interactive and traditional media, founded by internationally known industry analyst Peter M. Zollman.
We work with newspapers, dot-coms, broadcasters, ASPs, software vendors and corporate clients to help develop successful interactive-media services. Our focus is the intersection of interactive media and traditional media like newspapers, broadcasting, yellow pages and magazines. We work with our clients to develop successful, real-world businesses, and spend our time on practical issues and immediate concerns. But we also keep long-term concerns in mind, carefully balancing the present and the future.
Our areas of expertise include:
- Paid content on media sites
- Sales of print subscriptions online
- Digital editions of newspapers and magazines
- Registration at news and media Web sites
- Behavioral targeting of advertising
- New advertising models, including pay-per-click and pay-for-performance advertising
- Local search and its implications for retail and classified advertising
- Local search as a tool for publishers
- Digital display ads
- Adding e-commerce elements to traditional advertising
- The growing need for video content on media Web sites
- Using e-mail as a marketing tool, traffic builder and advertising delivery vehicle
We deliver must-have competitive intelligence and analysis. We study interactive media closer than almost anyone else, and bring an educated, intelligent outside perspective to your company that few people can offer.
Our services include:
- Strategic planning sessions and workshops
- Public and proprietary speeches and presentations about interactive media
- Sales training and outsourced vendor training
- Pricing and packaging support
- Product development, improvement and launch
- Selling print subscriptions online
- Competititve analysis
- Affiliate and prospect analyses
- Affiliate / prospect perception studies.
The AIM Group is affiliate with Classified Intelligence LLC, the world's leading analysts of the classified advertising field. Click here to see a partial list of our current and former clients.