In UK, only 4 in 10 find new homes on real estate sites

05 Sep 2016

New research results released by Which? show that real estate sites are only the starting point for researching the real estate market, and only 43 percent of buyers in the U.K. find their new homes from real estate sites such as Rightmove and Zoopla.

In February this year Which?, a local consumer organization, asked 2,000 recent home-movers how they first saw or heard about the properties they ended up buying. Of that sample, only 37 percent said they had found their new homes by searching real estate sites. Six percent found their homes from email alerts of platforms, and two percent found their new homes via app notifications.

According to Which?, this is how the results broke down (look at chart).


This research comes on the back of reports that increasing numbers of properties are being sold off-market.

Data from The Buying Solution, the independent buying consultancy of Knight Frank, found that a quarter of London transactions between January 2010 and May 2016 were concluded off-market.

Meanwhile, 44 percent of purchases agreed by The Buying Solution country team in the past financial year were for properties which had not yet been launched or were off-market, up from 37 percent during the previous 12 months and from ten percent in 2013/14, across the whole range of properties purchased.


Lisa Walls-Hester

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