Motors.co.uk gets hands on market data of Motoring.co.uk
05 Sep 2016
The partnership extension gives Motors.co.uk dealers the chance to target millions of owners by email from the fully opted-in community of Motoring.co.uk, by using data-intelligence and prediction tools of Motoring.co.uk, for when users are in the market for new or used autos and/or aftersales products and services.
Motoring.co.uk currently has access to 5.7 million consumers, and has insights in their habits and preferences. In the first half of this year, 53 percent of consumer inquiries to dealers of Motors.co.uk were received via email, proving that it is a vital media for consumers.
Chris Green, sales and media director at Motoring.co.uk, said: “With our innovative MyMotoring hub and auto-data partnerships, we have constructed a detailed view of U.K. auto consumers, including an understanding of their current and desired vehicles.
“We are delighted to be working with Motors.co.uk, creating a partnership that allows dealers to connect more intelligently with more consumers.”
Phill Jones, managing director of Motors.co.uk, added: “We’re committed to offering dealers advertising solutions that increase their business effectiveness. Email is becoming an increasingly important way to engage with consumers, and Motoring.co.uk has the platform that will allow us to help dealers benefit from targeted, tailored and timely broadcasts, that will drive inquiries.”