CornerJob nominated for Lovie Award
22 Sep 2016
Spanish jobs app CornerJob has been nominated in the Mobile Utilities & Services sub-category of the Mobile & Apps category of the sixth annual Lovie Awards, for “online excellence”. The pan-European award also has categories for websites, online advertising, internet video, and social media.
The app focuses on blue-collar and casual jobs.
The winners are chosen by members of the International Academy of Digital Arts and Sciences (IADAS).
As reported by AIM Group, CornerJob (which was co-founded by Miguel Vicente the co-CEO of Antai Venture Builder, which launched Wallapop among other brands) has pursued an aggressive above-the-line marketing strategy. It has raised $35 million U.S. in funding so far, including a significant proportion of media-for-equity deals in Europe and, most recently, Mexico.
CornerJob adopted a similar strategy to Wallapop, raising significant funds to channel into above-the-line advertising to build brand awareness and user base.
Currently CornerJob is active in Spain, France, Italy and Mexico. According to recent company figures the app is being downloaded 650,000 times per month; has 50,000 registered employers; and generates around 40,000 new job offers per month.
CornerJob’s nomination suggests a new challenge and opportunity for classified apps. With the ascent of mobile, brands are increasingly challenged to go beyond function and become lifestyle brands. It offers users one-click application, a 24-hour reply-deadline for employers, and an in-app chat function to connect employers with applicants.
Features such as the in-app chat, and 24-hour response time, may soon be taken for granted, as users’ expectations re-adjust. Instead of going to sites to search for jobs, they will expect opportunities to be presented in easy, appealing formats. The burden of this may well fall to classifieds, as the proliferation of apps drives competition for corporate clients.
Mobile recruitment will rise or fall based on a combination of technical innovation and marketing, both of which hinge on the quality and quantity of investment available to brands. Will the rise of mobile spell the end of the bootstrapped classified?