Facebook formally launches new jobs functionality

17 Feb 2017

Facebook has made it official: the jobs functionality the company hinted at late in 2016, is now live in the U.S. and Canada.

As we reported back in November, Facebook quietly released what it called “a test for page admins” that included a jobs tab and the ability for job seekers to apply for positions via Facebook Messenger.

And that’s exactly what the company rolled out today. The jobs tab (Facebook calls it a bookmark) displays a company’s available jobs. Page admins can “review applications and contact applicants on Messenger, all on mobile, and all in one place”, Facebook’s official announcement said.

In addition to the job bookmark, job posts can appear in applicants’ news feeds, or alongside other posts on Facebook business pages. When an interested job seeker clicks the “Apply Now” button, a form will open that’s pre-populated with information from the user’s Facebook profile. Applicants can edit their information before hitting submit.

At least initially, jobs will be aggregated at Facebook.com/jobs as well as on specific company pages.

Posting a job is free but, of course, Facebook is counting on companies paying to boost the job — a revenue source that’s proved remarkably effective.

With the new job feature taking Facebook one step closer to offering full-fledged classified ad functionality (Facebook Marketplace, which also launched last year, takes on both Craigslist and general classified apps like OfferUp and LetGo), Facebook is positioning itself as potentially formidable competition to LinkedIn, Glassdoor and Monster — if not now, then certainly down the road as the product improves.

It’s a smart, if not entirely unexpected move: regular users of Facebook have long seen job openings popping up on the site. The new functionality makes it that much easier for small businesses (and maybe some big ones too) to advertise open positions. And with nearly a billion people visiting its businesses pages every month, Facebook would have been foolish to not try to monetize all that job activity.

While it’s still very early, Facebook says “businesses are already filling roles”.

“It took three minutes to fill out the information and put it out there. Then someone saw the post, we talked and it was done,” said one business owner highlighted in Facebook’s announcement.

Have you posted or applied for a job on Facebook — either using the new functionality or the old-fashioned way? Let us know how you found the experience.

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.

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