Early adopters of FB Jobs have good things to say

24 Feb 2017

Facebook formally entered the recruitment arena last week, and its effort has attracted praise. It may well prove to be a small leap for recruiting firms to adopt the social media site as a place to look for job candidates.

“It’s getting harder to ignore Facebook on the job hunt,” stated an article by LifeHacker.com (read article here, and also watch the video). Eric Ravenscaft, writer of the article, reckons using Facebook to find and hire employees “reduces the feeling that you are dealing with strangers”.

“Getting a good job is often more about who you know,” he added. “And everyone you know is on Facebook.”

Facebook opened its Marketplace in early October to allow users to trade goods with other Facebook members. The service is free, and Facebook hopes to generate revenue from the additional traffic to the site. According to Facebook, nearly half a billion people visit buy/sell sites each month.

The social media leviathan might be the only conglomerate on the internet with the resources and the user base to take on Craigslist, which is mostly free and plagued with complaints about screwy sellers and weird shoppers – not to mention the crimes that occasionally occur when a meeting to consummate a sale goes awry.

Even if you don’t shop on Facebook, it might be worth keeping your Facebook profile just for the jobs feature.

The embedded video in Ravenscraft’s article recorded the responses of people who had used the site to find employees or jobs. Here are a few quotes:

+ “It was great, ’cause it was easy,” said Wendy Grahn, co-owner of Lakeview Kitchen & Market. (The business location was not mentioned.)

+ “Done,” said Maggie O’Brien, co-owner.

+ To date, Peter and Tony of the Legendary Dungeon of Doom Haunted House have hired 13 employees off their Facebook ad. Craigslist had become ineffective, they said.

Judged by this small sample of advertisers, the Facebook Jobs might still challenge LinkedIn or Craigslist for a serious chunk of the market.

But, how is Facebook developing? It’s clearly growing, judged by stats recently gathered by Zephoiria Digital Marketing, and updated this month:

  1. 1.9 billion monthly active users, a 17-percent increase year-over-year.
  2. 1.2 billion mobile daily active users, an increase of 23 percent year-over-year.
  3. 1.2 billion people log onto Facebook daily.
  4. 1.7 billion mobile active users.
  5. The “like” and “share” buttons are viewed across almost ten million sites daily.
  6. In Europe, more than 307 million people are on Facebook.
  7. At 30 percent, the age group 25 to 34 is the most common age demographic.
  8. Five new profiles are created every second.
  9. Sixty-seven percent of women and 66 percent of men use Facebook.
  10. Highest traffic occurs mid-week between 1 pm. and 3 pm.
  11. On Thursdays and Fridays, engagement is 18 percent higher.
  12. There are 83 million fake profiles.
  13. Three hundred million photo uploads per day.
  14. Average time spent per Facebook visit is 20 minutes.
  15. Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.
  16. One in five pageviews in the U.S. occurs on Facebook.
  17. Forty-two percent of marketers report that Facebook is critical or important to their businesses.

Read the article here.

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Patrick Peterson

Patrick Peterson joined the AIM Group in 2014 as the editor for Asia and Latin America. With 30 years of daily journalism experience as a writer and editor, Patrick Peterson has covered a diverse range of topics, from the invasion of Iraq to the business of the U.S. space industry.He has worked for newspapers in Jackson, MS; Hampton, VA; Biloxi, MS; and Melbourne, FL. He is now a freelance business writer in Orlando, where he lives with his wife, Lisa, who teaches film production management at the University of Central Florida.

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