I've been polishing a theory for a while (since around 1980) that as consumers take more control of their media (1980 being the VCR), the challenge for media will be getting ad messages into people's brains.
So a couple of recent observations:
I was in a NYC taxicab recently and was amazed at the touchscreen facing me in the back seat. It was roughly 12 inches by 18 in
Gloom and doom about advertising revenue are certainly not limited to the U.S. Although newspapers and classified publishers in some countries are doing very well indeed, Metro --- the
The economic depression among U.S. newspapers, especially metros, is causing layoffs, curtailment of coverage, and general chaos --- especially in stock prices. Now comes the Project for Excellence
Apartments.com has introduced walk-through video to its Web site. The Chicago-based company said that the video “brings floor plans and features to life by taking renters on a tour inside of apartments and community common areas to deliver a multimedia experience that renters demand.”
Company research showed that 81 percent of survey respondents wanted to see a wa
By Joe Michaud The first half of 2008 saw significant activity in online “display” video advertising – suggesting the medium is moving toward maturity – and that serious money is in play. “Display” for lack of a better description, will overtake “classified” video advertising despite the groundbreaking done in real estate, automotive and, especially, employment online advertising. .. This
Mobile Web now claims 15.6 percent of mobile users in the United States, Nielsen Mobile reports in a new study – a good sign for advertisers who want to take advantage of the rapid expansion in use of mobile phones and gadgets that can access the Internet.
Unlimited-usage offers by mobile-service providers are driving much of the surge in use, according to Nielsen&rsquo
By Cristina Costa BERLIN – Europe is quickly closing the gap with the United States in online advertising, ad and Internet executives were told at the second European INTERACT Congress held here in June, and their future success lies in pan-European advertising strategies. .. This content is available free to Classified Intelligence Report clients. Want to know more about becoming a cl
By Dan Lindley
Lies, damned lies and statistics? A new internal study done for Associated Northcliffe Digital, the online arm of the big British newspaper company, may not go as far as that hoary saying. But it shows that hard data may not be as hard as some think. In fact, there can be discrepancies, especially when measuring something as fluid as the Internet and Web sites’ a
By Joe Michaud The Baltimore Sun has developed an unusual approach to video advertising that combines custom video production, microsites (remember them?), variable ad sizes, and search-engine optimization. And it’s been profitable from Day 1. .. This content is available free to Classified Intelligence Report clients.
By Bruce C. Oren
It’s tough out there. While metrics mavens hail the meteoric rise of online video, Imoondo.com – a Boston-based Web site hosting free video classifieds – shuttered its virtual doors in May.
“The hype exceeds the reality,” said John Florez, founder of Imoondo. “People just weren’t interested. We didn’t