YuMe, a dedicated video ad network headed by former Freedom Interactive CEO Michael Mathieu provides a video ad management platform called ACE. YuMe Networks today announced a partnership with AutoTrader.com Access, AutoTrader.com's automotive advertising network based on reve
A recent AutoTrader.com survey of online shoppers, conducted by Harris Interactive, concluded that two thirds of these shoppers worry about online scams, and half of these worriers do so because they or their acquaintances have already been victims of an online scam.
With the mission of providing a safe online shopping and information-sharing experience, AutoTrader.com engaged the help o
In a slightly vague though classy online video, AutoTrader.com executives talked to its 40,000 automotive dealer advertisers about changes planned for the online vehicle sales giant.
CEO Chip Perry and SVP of Dealer Sales Alan Smith announced the layoffs of an undisclosed number of AutoTrader.com sales staff
As the federal Cash for Clunkers program, first reported by AIM Group June 23, gets ready to roll out it's picking up auto industry detractors as well as supporters.
AutoTrader.com and NADAGuid
AutoTrader.com plans to add ESPN/ABC to its broadcast media advertising buy, doubling its media exposure, according to MediaPost.
AutoTrader.com commercials and in-program integration will become part of "Monday Night Football" on ESPN; college football; NASCAR Sprint Cup races; and Major League Baseball broadcasts on ESPN.
The additional commercials will begin in July. Th
GraphOn Corporation has settled its lawsuit against CareerBuilder and Classified Ventures. The terms of the settlements were not disclosed.
We first wrote about GraphOn in CIR 7.01 (Jan. 11, 2006) after the company sued AutoTrader.com for patent infringement of GraphOn’s “unique method of maintaining an automated and network accessible database.” That suit was
AutoTrader.com has re-launched its enthusiast Web site with new social media features. AutoTraderClassics.com, which is aimed at buyers and sellers of classic cars as well as enthusiasts, will use technology from ICrossing to allow fans to post, share and rate content. A community section of the site is “designed to create an online experience that is similar to “hanging out in a fr
As private party used vehicle automotive sales increase online, so has fraud. It’s enough of a concern that five major online automotive classified sites have banded together to address how to combat the growing threat.
AutoTrader.com, Cars.com, EBay Motors, Mota.com and Pep Boys have formed an alliance called “F.A.I.R.” (Fraud Abatement through Industry Response).
Good news from Detroit…sort of. Car sales are down but online advertising is up. A study by Nielsen Online AdRelevance said that online ad spending by the auto industry in the first half of 2008 was up 45 percent over 2007, excluding paid search and online video.
EMarketer estimates that online ad spending by automakers will nearly double by 2012 to $5.61 billion, up from $2.9
For the next three months, AutoTrader.com is testing a Vehicle Purchase Program in Kansas City, whereby private auto sellers can receive a purchase offer online.
Sellers access AutoTrader's pricing engine at vpp.autotrader.com. They add vehicle information - make, model, year, major factory-installed options, other upgrades, maintenance information, color and details about the car's co