If you're an automotive publisher you should be helping your dealers and private owners showcase their vehicles' technology features. That's what we surmise from the latest AutoTrader.com study.
Key findings of the Car Tech Impact Study:
50 percent of consumers said they would wait up to a year to get all their must-have featu
More than half of shoppers will walk away from a new car or truck they like if it doesn't have the technology they want, and nearly half will reject the car if the technology is there but it's not easy to use. AutoTrader.com found out this and much more about how technology influences vehicle sales.
Here's the announcement:
Here’s a great concept: Talk to your customers, and listen to them too. And be honest and upfront with them when things are not as they should be.
Like his predecessor, Chip Perry, Sandy Schwartz of AutoTrader / Cox Automotive Group has always been a straight-shooter. So we’re totally unsurprised to see that he was frank and open with 160 auto dealers who attended a VAuto dealer conference in C
In an impressive Blast of Winter blog post, digital-media pioneer Peter Winter reveals some interesting background tidbits about the birth and growth of Cars.com, and gives AutoTrader.com testimonial. Winter has been a senior executive at Newspaper Association of America (NAA) and Cox Enterprises, founder and owner of AutoTrader.com.
While he won't be an executive there, former AutoTrader.com and Kelley Blue Book president and CEO Chip Perry has joined the board of AutoTrader UK, according to Automotive Management Online.
“We have a very strong position among consumers, dealers, and OEMs [orig
In its 2014 Automotive Buyer Influence Study, AutoTrader.com researchers determined that social media has little impact on auto sales, and traditional media as a shopper resource is heading continually downhill. In fact, only 7 percent of millennials turn to print newspapers to look for vehicles. In fact, mobile-addicted millennials are the shoppers spurring the most change in the vehicle purch
AutoTrader.com has just rolled out a slick, funny and highly-memorable advertising campaign starring the original Bo and Luke Duke of Dukes of Hazzard.
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