Tag: Building Audience



U.K. Bottoming out and bouncing back?

Q408 was "an all-time low" for business confidence in the U.K. advertising market according to the Institute of Practitioners in Advertising (IPA) latest Bellwether poll. That's an opinion shared by ZenithOptimedia's latest reading of the runes which goes further to predict that media spend in 2009 will shrink by 6.9 percent globally and 8.7 percent in the U.K.

But before tolling the be



Aussie newspapers holding their own in tough economy

There is dispute about whether the numbers were slightly up or slightly down, but one thing is clear: advertising revenue for Australian newspapers defied global trends by holding firm over 2008.

The Newspaper Works, a body representing the four largest newspaper publishers in the country (which together account for around 95 percent of sales), released figures showing that advertising r



Facebook top social network in Europe

ComScore reports that Facebook is the top social network in Europe, leading in 11 of 17 European countries surveyed.

Facebook recently logged its 200 millionth registered user.

In February, Facebook saw 275 million visitors worldwide, according to comScore, of which nearly 100 million were from Europe --- up 314 percent from a year ago. "Facebook has very quickly taken a leading p



New Portuguese paper: ‘i’

The Portuguese media group Sojormedia Capital Lda is planning to start a new daily paper in May, targeted to higher-income readers, called "i." The launch will cost the publisher of eight regional dailies an estimated €10.4 million ($13.9 million U.S.). .. This content is available free to Classified Intelligence Report clients. SojorMedia h



Colombia’s El Tiempo newspaper relaunches TV site

El Tiempo, Colombia's largest newspaper, has relaunched its online video site, CityTV.com.co.

The previous incarnation of CityTV.com.co was a very well-funded experiment with online video that included a custom-built newsdesk set in the entrance of the El Tiempo headquarters building, and a flashy van stuffed with the latest video equipm



Considering a subscription strategy?

By Dave LaFontaine

One of the hottest debates raging in the newspaper industry is whether or not to start charging for online content.

Proponents point to the nosedive in online advertising, and say that new revenue streams must be opened. Opponents claim that subscription income will not offset lost ad revenues, once the paywall starts choking off traffic to the



German media agency’s perspective: Self-marketing of inventory not viable in longer term

CIR asked Olaf Mahr, managing director of the German media agency Pilot Group (Pilot-group.de), how he sees the future of online marketing and ad networks in Germany. Pilot books media (including online) on behalf of clients. .. This content is available free to Classified Intelligence Report clients. CIR: Do you agree that Germany's



What lies ahead for Germany’s fragmented ad networks

The German e-magazine InternetWorld.de asked top managers in the industry what lies ahead for Germany's online marketers in 2009. This is what they said:

Thomas Duhr, chairman of the board of AGOF:

With about 500 online marketers, Germany has an over-differentiated market. From a planning point of view,



Too many splinters: Germany’s ad networks due for a shake-out

By Christo Volschenk According to Interactive Advertising Bureau Europe, Germany has the biggest online display-ad market in Europe with 23 percent of total European online display-ad spend. But, the country's online marketing sector is not a happy place. It is plagued by too many online marketers which built too many ad networks that have fragmented online inventory. ..



The ‘NASDAQ’ of networks: Q&A with Rubicon Project CEO Frank Addante

The Rubicon Project boasts more than 1,400 customers, many of the biggest names in media, including USA Today, The Washington Post, NBC and Politico, as well as classifieds portals like CareerBuilder. The growth came with discipline, focusing winning clients among the Top 500 premium Web sites. And the growth came quickly following a beta launch in 2007 and a worldwide launch in April 2008. ..



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