Tag: Building Sales


Washington Post Jobs: a lesson in Web agility

Washington Post Jobs: a lesson in Web agility

What you say and do on the Internet might be there “forever,” but what you design for the Web shouldn’t be quite so indelible. You should be able to change your pages when you need to — when your business changes, when activity on your site changes. What you need is a website drawn in pencil, with a big, fat eraser on the end of it. But that’s rarely how it works...


The first lesson in Web usability: ‘Don’t make me think’

How do you know when the design of your site impedes your mission? You can ask your customers — even put them in a focus group — but it’s no guarantee you’ll get the answers you need...   Want to know more about

Newspapers make more money via IPad ads

Newspapers make more money via IPad ads

For ads that run on the IPad, advertisers are paying newspapers and magazines as much as five times what they'd pay to place an ad on these publishers' web sites, according to Editor & Publisher. Impressive as that is, E&P points out that online ads are a fraction of the per-ad revenue of print, so this doesn't mean newspapers


Fairfax trial will let users pick their ads

Fairfax trial will let users pick their ads

Fairfax Digital will trial a new feature on its Web sites which gives users a choice to watch one of three ads before launching a video.

If no choice is made, one of the three will play randomly.

According to Australia's


Axel Springer´s property portal Immonet ads another crossmedia newspaper partner

Coolest at NAA? These four

ORLANDO --- It's always valuable to assess the "coolest products" at a conference --- especially a conference like the NAA MediaXchange conference and trade show, which had a bunch of new vendors and products to offer.

Now understand: What we think is "cool" may be entirely different from what you think is cool. We're focused on revenue products, with an orientation toward online produc



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