Tag: Building Sales



Freedom paper in Texas first to charge online

The Valley Morning Star in Harlingen Texas will be Freedom Communication’s first newspaper to charge for online access.

Readers who now subscribe seven days a week to the printed newspaper will have free unlimited access to the online edition, ValleyStar.com.

Non-print s


LendingTree revamps site, ads launch Friday

LendingTree revamps site, ads launch Friday

LendingTree will launch a $40 million multiple media marketing and advertising campaign tomorrow to emphasize an “all new” site that will expand its offerings from mortgage and real estate products to insurance and education, in order to “weather whatever economic or financial changes” happen, CMO Darren Beck


Online ad spend to drop 2.2 percent in 09

Magna analyst Brian Weiser is predicting that online ad spending will drop 2.2 percent to $23 billion, with an overall drop of 14 percent decline to $161 billion. While there’s good news – declines seem to have reached the bottom, Weiser writes – don’t expect growth to return until mid-2010.

The report includes the following estimates:

—Natio



Arizona Republic giving away online advertising valued at $10k

The Arizona Republic in Phoenix and parent company Gannett are offering $10,000 in online advertising as first prize in a contest that began June 10. Clearly designed to generate conversations with would-be digital advertisers, AZCentral.com Digital Solutions is delivering a short survey via e-newsletter and Web.

Survey questions: Do



NYT to begin charging for online

A survey e-mailed to subscribers of The New York Times on Thursday afternoon suggests that the paper is considering charging $5.00/month for access to The Times’ Web site.

The survey also asks readers of the print edition if they’d be willing to pay a discounted fee of $2.50 a month for W



EMarketer: Social net ad spend down in ‘09, up in ‘10

We all know the rotten economy has hit advertising across the board – including on social networks which were supposed to be the one bright spot in 2009. EMarketer says that paid advertising on online social networks in the U.S. is expected to fall 3 percent in 2009.

But the good news is that the drop



The next ‘Top Jobs’? ‘Real-Time Ads’ add immediacy, control to classifieds

By Dave LaFontaine  Retailers, restaurateurs and real estate agents in Minneapolis and Chicago are reaping the benefits of an experimental ad product that combines classified ads with the immediacy and authentic voice of blog feeds and Twitter. ..       <span style="color: #374bc7;">&



New alternatives in online video for ads and content

Whether you make decisions about online video for content or advertising, you'd do well to read Advanced Video Ads Gain Momentum, on DigitalMediaBuzz.com, a new site founded by Eric Diamond, Sr. director of technology at Turner Broadcasting.

Reporter Ma


Can U.S. newspapers out-craig Craigslist?

Can U.S. newspapers out-craig Craigslist?

Can U.S. newspapers team up to aggregate their "stuff" classifieds on one, nationally branded site that beats Craigslist? Perhaps. That's the dream. But the road is littered with failures, and there's no reason to think they're suddenly going to overcome lots of valid reasons for going down separate paths, and join forces for immediate success. Obviously, the time for making it happen and reall



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