Tag: Building Sales


LeBonCoin.fr sharpens its focus on auto segment

LeBonCoin.fr sharpens its focus on auto segment

France’s dominant classified player LeBonCoin that engaged in more active monetization recently, is currently focusing on its auto segment making it more appealing to professionals with new services to be launched in 2015 including new performance indicator called phone clicks, new support service for dealers, and mobile app specifically for auto segment, new executive director Antoine Jouteau sai


France’s Acheter-Louer boosts ads with partnerships

France’s Acheter-Louer boosts ads with partnerships

Seeking to expand the number of listings, Acheter-Louer.fr partnered with SNPI, France's National Association of Real Estate Professionals, and said the partnership should help it reach its target of 1.5 million listings in 2015. "We started working with SNPI to gather all listings from its members," CEO Fabrice Rosset told Immomatin. In exchange, the union negotiated "very competitive" rates o


Marktplaats.nl launches new media campaign, builds online car showroom

Marktplaats.nl launches new media campaign, builds online car showroom

Marktplaats.nl came up with a massive media campaign on radio, TV and online featuring its new brand strategy, and is also expanding its focus on new car sales. The new advertising strategy with an ad featuring a man in his fifties who reunites with the vintage motorcycle from his youth shows Marktplaats helping users fulfill their dreams and brings them things that have emotional meaning. I


AOL advertisers to target Facebook, Twitter users

AOL advertisers to target Facebook, Twitter users

AOL and predictive marketing technology firm Kenshoo are teaming up to offer AOL advertisers a way to target Facebook and Twitter users, and later down the road other social-network users as well. AOL has its own predictive analytics engine, called One. It will provide  advertisers with attribution and other insights. Metrics will include frequency, reach and performance across every device.


Scout24 launches Switzerland’s first digital auto mag

Scout24 launches Switzerland’s first digital auto mag

Scout24 Switzerland, Ringier's classifieds subsidiary, launched the first issue of Wheels, its digital magazine for autos, in February. The innovative e-magazine, conceived purely for mobile devices, was developed for Scout24 Switzerland by the GO Group. It is available for free on iOS and Android devices, an


OLX to start offering upsells in India

OLX to start offering upsells in India

OLX in India plans to begin charging for some ads this year, after nine years of offering only free ads. Amarjit Batra Singh, CEO of the Naspers-owned website, disclosed plans to offer paid upgrades, sometimes referred to as “top-ups” in the industry. Advertisers will be charged to move their free ads to the top of the list. Singh did not disclose the amount of the fees, but said they would var


Facebook goes live with ‘Buy-and-Sell’

Facebook goes live with ‘Buy-and-Sell’

It’s no surprise to us or our clients, but Facebook has finally formalized its buy and sell features for groups. The announcement yesterday showed screens in local markets with “Sell” and “Post” buttons. Facebook corporate never mentioned the word “Craigslist” in its news release, but it



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