Tag: olx


Maxus wins media duties for OLX

Maxus wins media duties for OLX

Following a multi-agency pitch, Maxus has won media duties for OLX-India. The media agency on record will manage all traditional media outlets as well as content marketing for the brand. The traditional media for the brand has been handled by ZenithOptimedia since 2011.


Cashless economy could help India’s classifieds

Cashless economy could help India’s classifieds

The Reserve Bank of India's latest move to waive off the surcharge on e-payments, after the Union Budget announcement to this effect is likely to make it easier for classifieds to charge transaction fees to their site users. In the long run, this may broaden the path to monetization.


OLX India ads cited as ASCI code violations

OLX India ads cited as ASCI code violations

The Advertising Standards Council of India’s (ASCI's) Consumer Complaints Council (CCC) has pulled up OLX for an ad that derides a particular trading community (Bania) and a second ad that features a scooter rider without protective head gear.



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