Following a multi-agency pitch, Maxus has won media duties for OLX-India. The media agency on record will manage all traditional media outlets as well as content marketing for the brand. The traditional media for the brand has been handled by ZenithOptimedia since 2011.
Schibsted’s generalist classified website SegundaMano has experienced a strong growth in terms of traffic through mobile devices in Mexico, a company’s top executive told the AIM Group.
Smartphone use is rising in the Middle East, and so Waseet.net decided to aim its new app directly at its core market: Arab users.
OLX has been waiting for a company registration in Pakistan for almost two years, informed sources told us.
The Reserve Bank of India's latest move to waive off the surcharge on e-payments, after the Union Budget announcement to this effect is likely to make it easier for classifieds to charge transaction fees to their site users. In the long run, this may broaden the path to monetization.
The Advertising Standards Council of India’s (ASCI's) Consumer Complaints Council (CCC) has pulled up OLX for an ad that derides a particular trading community (Bania) and a second ad that features a scooter rider without protective head gear.
An aggressive strategy of verticalization and cross-platform accessibility (app, mobile site, desktop and instant messaging) is paying off for Quikr.
Naspers-backed OLX, the general classified site, recently rolled out an interactive Twitter chatter dashboard, dreamscometrue.olx.in that invited tweets from Indians, asking them to list their dream products
In Pakistan the growing popularity of paying online with a mobile device is boosting economic growth and opening the door for classifieds to get involved.
Nearly half of Mexico's used cars are sold at Schibsted's SegundaMano.