Tag: trulia


Trulia VP Glenn leaving for Jobvite; Faure replaces

Trulia VP Glenn leaving for Jobvite; Faure replaces

Jamie Glenn, VP of product management at Trulia for the past three years, is leaving the company to join Jobvite as chief product officer.

Emmanuel Faure, who joined Trulia as VP of product marketing six months ago, has been promoted to Glenn's position.

"Jamie has been with the company since the early days and has made a huge impact to the product, the company and the culture," C


Zillow-Trulia death match on Twitter? Well, we wouldn’t go that far

Zillow-Trulia death match on Twitter? Well, we wouldn’t go that far

This is what you miss by not Twittering: a virtual smackdown between Trulia and Zillow --- all done in fun.

It started when a someone asked innocuously, "If an agent could choose only one, which should they use? Zillow or Trulia."

As it happened, Trulia and Zillow were listening, or in Twitter parlance, "following." It prompted a back-and-forth exchange between David Gibbo


Monthly visitors to Trulia down 21 percent

Monthly visitors to Trulia down 21 percent

No surprises here: monthly visitors to Trulia are down 21 percent according to data from Compete. Visits to Zillow are down too, by 7 percent.

The depressing news comes on the back of a Harris poll commissioned by Trulia which says that “70 percent of non-homeowners surveyed say they have no plans to purchase a new home in the next year.” Even worse: “92 percent of


Trulia adds location targeted ads with Placecast

Trulia adds location targeted ads with Placecast

Trulia is now targeting advertisements to users based on their location through a new deal with 1020 Placecast. The aim is to improve response rates to advertisements, i.e., to increase CPM. Placecast gets its data from what a user searches for on Trulia, rather than looking at IP addresses.

One of the first advertisers to take advantage of the new service on Trulia.com is Avis-Budget.


Latest Hitwise no surprises: Realtor.com still on top

Latest Hitwise no surprises: Realtor.com still on top

Hitwise has released October numbers for real estate, based on US Internet usage. Not surprisingly, Realtor.com retains its spot at the top. And jumping back into the top ten: Trulia.

Overall, 26.8 percent of all visits in the real estate category went to the top 10 websites, 37.4 percent went to the top 20 websites and 65.9 percent went to the top 100 websites.

The averag


A contrary view on aggregation

A contrary view on aggregation

Not everyone sees aggregation as a win-win. In addition to the conflicts in Europe, some Realtors in the U.S. continue to debate the wisdom of syndicating listings outside the control of the agent or brokerage.

“Brokers have had a lot of mistrust about business models that use listings they’ve gone to a lot of trouble acquiring,” said Brian Larson, a Minneapolis att



When did newspaper classified ads peak?

Tim Cohn has put together some interesting stats on the state of newspaper classified advertising in a post this week on his Search Marketing Communications blog called “Newspaper Classified Ads Functionally Obsolete.”

Working from graphs that Trulia CEO Pete Flint produced, Cohn looks at when newspaper classified advertising revenue



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