A KPMG survey in the U.K. shows that 40 percent of consumers said they would watch advertising on their mobile phones in exchange for free music. Twenty-eight percent said they would exchange advertising in return for free instant messaging.
The survey also showed that around 60 percent of people polled would accept advertising being served to them on the Internet in return for free con
Q408 was "an all-time low" for business confidence in the U.K. advertising market according to the Institute of Practitioners in Advertising (IPA) latest Bellwether poll. That's an opinion shared by ZenithOptimedia's latest reading of the runes which goes further to predict that media spend in 2009 will shrink by 6.9 percent globally and 8.7 percent in the U.K.
Ask.com has brought back its iconic know-it-all butler as it struggles to make inroads against Google's search dominance. Jeeves was the face of Ask’s search engine until 2006 when the service was overhauled. But it still didn’t take
U.K. Internet users are increasingly looking for second hand goods online, according to a new study by Hitwise. In the 12 months to October U.K. Internet searches for second hand goods have increased by 22 percent while classifieds Web site
British niche recruitment Web site LegalProspects.com, a specialist job board for the legal sector, launched a re-design of the site on October 27. The re-design is a complete makeover with a new logo, free text search (with drop down menus
Rightmove, the biggest property Web site in the U.K., will cut the workforce by 20 percent, making 60 people redundant, as the housing market in the UK continues to slow. According to Rightmove, these are “the first redundancies that the company has made as a result of the downtu