Microsoft’s Search Perks: When you’re No. 3, you try harder

02 Oct 2008

Genius or desperation? They say there's a fine line between the two.

Microsoft launched Search Perks, sort of a frequent-flyer program intended to create incentives for people to use its MSN search engine.

If you sign up for the program, you gain "tickets" each time you conduct a search on Live, with a per-day maximum of 25. The tickets are redeemable as discounts on musi



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Jim Townsend