Sensis to put more Yellow ads on GPS devices

13 Oct 2008

Australia’s Sensis is integrating its Yellow classified directory with selected GPS devices. Some Yellow advertisers, such as service stations and other local businesses, already feature on Sensis’s Whereis mapping products which power most of the country's portable satellite navigation device providers. The new integration wil



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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.