Digital signage makes a moving (geo)target

24 Oct 2008

Geotargeting of advertising (and news) makes a lot of sense. Where’s the nearest hospital? Or pizza parlor? Or what retailers are new in a neighborhood, or are trying to grow there? Geotargeted ads --- especially those combined with dayparting --- can be remarkably effective in reaching the right audience. Soon, they may be  co



Access the full article now

If you are a current client please log in below.

Share

bruce oren