Shedding light on shedding circulation
27 Oct 2008
There's an interesting story in The Wall Street Journal today about how U.S. newspapers' most recent reported declines in print circulation only tell part of the story. Behind the numbers is the notion that some papers are dropping their unprofitable readers.
Who are the unprofitables? Pretty much any subscriber who's too far away (or otherwise too uninclined) to walk into the stores and