Award-winning newspaper campaign showcases interactive multimedia: way cool

29 Oct 2008

The Herald Express News and Media of Plymouth U.K. took first place in the international newspaper association IFRA's competition on “cross-media advertising projects” for a way cool online automotive promotion.

Called “Mod My Motor,” the campaign - which was inspired by MTV’s “Pimp My Ride” program - asked auto enthusiast readers to submit t



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joe michaud