Stats from / about Cars.com mobile product

07 Nov 2008

MIAMI --- Valuable / interesting stats from Cars.com at the ICMA conference, presented by Sharon Knitter:

- Cars.com Web traffic declines on weekends, but mobile Cars.com traffic increases.
- Almost 40 percent of users of mobile Cars.com accessed the site while on a dealer lot.
- Surprisingly, 30 percent of the users of the mobile Cars.com site are first-time users to the com



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