Burst launches behavioral targeting for automotive sites

13 Nov 2008

Burst Media has launched new behavioral targeting program targeting national auto marketers and dealers on the Web. The idea is that Burst will track consumer behaviors on an automotive site, such as a search for a price or a configuration by make and model, then target ads to these same shoppers when they visit



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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.