YouTube launches PPC video ads

13 Nov 2008

YouTube has launched an intriguing new ad program, one that could potentially turn around the video king’s lackluster revenue options. YouTube members can now buy keywords to place paid links on YouTube videos or channel pages.

The system works like a stripped down version of Google’s AdWords. You enter keywords, your text, and the price you’re willing to pay. You&



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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.