EU UGC: Seasoned, stellar sites, but as elsewhere, the money models are in infancy

10 Feb 2009
By Alessandra Ritondo As in the U.S., Europe's user-generated content sites are having a hard time finding profitable business models. Traditional advertising - banners, search marketing, and to a lesser extent, classifieds, are the most prevalent models. More and more UGC services hope to profit from some sort of social-media transaction model, be it c-to-c buying and selling


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Jim Townsend