Printcasting automates niche pubs to save costs, target ads
14 Feb 2009
By Brian Blum
Backed by an $837,000 grant from the John S. and James L. Knight Foundation, two execs from The Bakersfield Californian are baking up a new software program that they hope will enable newspapers and small publishers to jump on the hyper-local bandwagon quickly and profitably.
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