UGC and ‘crowdsourcing’ – a barn-raising approach

14 Feb 2009
By Alessandra Ritondo The business models of user-generated content are currently migrating toward forms of “crowdsourcing,” where companies farm out development of projects, services and products to members of an online community. The project comes together in a collaborative way, each participating member contributing his or her skills and abilities – and setting competitive prices and fees f


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Jim Townsend