Portuguese media groups start contextual-ad network

19 Feb 2009
By Cristina Costa Portugal Telecom S.A. and five of the leading media groups have started a new online advertising network for contextual advertising to compete with Google´s AdSense. All big-players -- including Media Capital, Cofina, Impresa, Sonaecom and Controlinveste -- are part of the network, which will use a platform developed by the team of the largest Web directory Sa


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Jim Townsend