Yahoo launches new targeted-search products

24 Feb 2009

Yahoo has launched three new targeted-search products, including the ability to target display ads based on user search.

It calls that particular feature "Search Retargeting." The company offered this example: If a user searches for the keyword, "sandals," indicating a strong purchase intent, an advertiser can target that user with a tailored display ad for footwear. It's the basis for b



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Jim Townsend