IDC: Internet ad sales to decline 5 percent in 09

27 Feb 2009

As revenues fall and cutbacks increase, we always took some solace in the analysts' predictions that Internet advertising would still be up 10 percent in 2009.

No more.

Market research group IDC has revised its predictions and now says online advertising could fall by 5 percent in the first quarter of 2009. If the scenario plays out, it will be the first contraction in on



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Jim Townsend