Zoopla launches pay per property lead in U.K.

03 Mar 2009
Pay to list an ad on a property Web site? That’s so 2008. Or so thinks Zoopla.co.uk which has launched a pay-per-lead model whereby U.K. buyers pay £1 and sellers £5 for each listing that leads to a sale. Ads are free to list and there are no minimum commitment obligations or subscription fees. .. This content is available free to Classified Intelligence Report clients. Want to know mo


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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.