Ad strategy insights from Yahoo CEO Bartz

04 Mar 2009

Yahoo CEO Carol Bartz shared some insight into Yahoo’s ad strategy in her first major public appearance since joining the company seven weeks ago at a Morgan Stanley technology conference in San Francisco.

Display advertising at Yahoo was down 2 percent in Q4 08, but



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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.