Using social media when the news is bad

06 Mar 2009

When my brother called at 7:30 AM, I knew something was wrong. We had already made a plan to speak at 8:00 PM that night to discuss some work we are doing together. What could be so urgent about revising a project plan?

Dad had been diagnosed with lymphoma that morning, my brother said. It was too early to tell how far it had spread, what stage it’s in, what the course of treat



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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.