Outbound callers? Right attitude over sales skills

11 Mar 2009

LAS VEGAS --- Hiring new sales reps for outbound telephone sales? Hire for attitude, not for skills.

That was the advice from Peter Ockerbloom, VP of display advertising at the Boston Globe, who has radically reshaped his sales teams during the past year (and cut 19 positions), said he hired three new people as outbound sales reps. "We figured we could train them if they had the right at



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Peter M. Zollman

Peter M. Zollman brings more than 35 years of media experience to his role as founding principal of the AIM Group / Classified Intelligence Report. He has worked with a wide range of media companies, dot-coms, technology providers and start-ups to develop and expand successful interactive-media services. He is based in Altamonte Springs, Fla., near Orlando.