Newspaper NRC goes retail

25 Mar 2009

In a move to spur revenue, Dutch newspaper NRC Handelsblad will focus more on online sales of DVDs and books.

In addition to boosting the existing Web shop, NRC also looks at setting up new online and offline retail concepts separate from the NRC-brand in cooperation with retail partners. The newspaper will be used as an advertising platform.

In the long run, NRC could gain direct



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Jim Townsend