Independent, AudienceScience bring BT to Ireland

31 Mar 2009

Independent Digital, the digital arm of Independent News & Media Group in Ireland, is working with AudienceScience to add behavioral-marketing ad technology its properties, including newspaper sites Independent.ie and Herald.ie and its classified vertical sites, Loadzajobs.ie, Loadzacars.ie and YourLocal.ie. The deal marks the debut of behavioral targeting in Irish media.

The tools w



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Jim Townsend