BoatTrader adds dealer lead management system

07 Apr 2009

Dominion Enterprises’ BoatTrader.com has launched a lead management system for its dealer advertisers.

The lead management feature is part of the inventory management tool BoatTrader already provides its advertisers. The new feature automatically collects and reports all inbound e-mails from the dealer’s Web site and any third party Web sites where the dealer’s inve



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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.