U.K. Bottoming out and bouncing back?
23 Apr 2009
Q408 was "an all-time low" for business confidence in the U.K. advertising market according to the Institute of Practitioners in Advertising (IPA) latest Bellwether poll. That's an opinion shared by ZenithOptimedia's latest reading of the runes which goes further to predict that media spend in 2009 will shrink by 6.9 percent globally and 8.7 percent in the U.K.
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