AJC tells readers: turn off your computer and read the Sunday paper
05 May 2009
The Atlanta Journal Constitution has come up with a novel approach to increasing print circulation revenue. Tell your digital readers to take a break. The paper has launched a year-long $1 million ad campaign to position the physical Sunday paper as a refuge from the frenzied "digital cacophony" that's associated with readers' work weeks.
The AJC is not suggesting that readers dump o