Schibsted shows stunning gains in digital profits

05 May 2009
The Scandinavian media group Schibsted just released its 2008 financial report -- and it's recommended reading for everyone in the classifieds industry -- especially anyone struggling to transform their "traditional" print business to online: Schibsted's digital initiatives were responsible for a whopping 81 percent of the company's operating profit in 2008. This after a pretty remarka


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Katja Riefler

Katja Riefler, AIM Group principal and director for Europe, Middle East and Africa, has a broad background working with newspapers, trade associations and online services to shape media companies for the future. She is based in Munich and travels regularly throughout Europe and frequently to the United States.