NewCars.com: 20 percent of clicks are fraud

13 May 2009

Cars.com’s NewCars.com subsidiary discovered that 20 percent of its overall ad spending on Yahoo in 2007 came from click fraud, according to an article in this morning’s The New York Times.

It’s not alone. As advertisers move increasingly to more measurable forms



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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.