Coldwell Banker posts listings to YouTube

19 May 2009

Coldwell Banker has launched a YouTube channel to promote its listings. The most interesting part of the new service, though, is that Coldwell is using dynamic IP lookup, which brings up local results when visitors first open the Web site.

In addition to listings, the channel includes videos about specific communities and neighborhoods, plus real estate news and advice.

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.