HGTV’s FrontDoor adds “Cool Houses Daily”

21 May 2009

HGTV’s real estate portal FrontDoor.com, which is promoted to HGTV’s 5 million monthly uniques, has added a catchy new marketing feature. Cool Houses Daily highlights the funkiest and most unique homes for sale across the U.S.

The homes we saw when we checked out the site were more over the top luxurious than wacky. But hey, if it drives more traffic, why not?



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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.