Murdoch weighs in on subscription model

25 May 2009

Media magnate Rupert Murdoch, who, through his News Ltd business controls the largest media group in Australia, has indicated he will be looking at ways to charge for online content in order to combat dwindling newspaper sales and falling classifieds revenues.

“There is no doubt that the traditional newspaper model has to change, even though the present situation, I think, has



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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.