Deloitte: 55 percent of execs need social media strategy
by Brian Blum
27 May 2009
A new study by Deloitte shows some potential opportunities for smart social media marketers. The company's research has found that, while 30 percent of executives said social networking is a part of their business and operations strategy, 55 percent admitted that their companies do not have an official policy for soci
Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.