NYT looks at online ad testing, data

02 Jun 2009

            Here's an interesting article that speaks to the effectiveness and value of online ads: The New York Times takes a look at the ability to test Web and other interactive ads (such as mobile ads) on the fly, and adjust campaigns for bet



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Peter M. Zollman

Peter M. Zollman brings more than 35 years of media experience to his role as founding principal of the AIM Group / Classified Intelligence Report. He has worked with a wide range of media companies, dot-coms, technology providers and start-ups to develop and expand successful interactive-media services. He is based in Altamonte Springs, Fla., near Orlando.