AutoTrader.com expands its TV buy

08 Jun 2009

AutoTrader.com plans to add ESPN/ABC to its broadcast media advertising buy, doubling its media exposure, according to MediaPost.

AutoTrader.com commercials and in-program integration will become part of "Monday Night Football" on ESPN; college football; NASCAR Sprint Cup races; and Major League Baseball broadcasts on ESPN.

The additional commercials will begin in July. Th



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Mark Whittaker

Mark Whittaker joined the AIM Group as sales director in March 2009. His career in newspapers spans 30 years as a reporter, editor and online manager. He spent seven years as online managing editor and online director for PittsburghLive.com and the Tribune-Review Publishing Co. in Pittsburgh, and later worked as interactive media director for Beaver Newspapers Inc. in suburban Pittsburgh. At Beaver Newspapers, he was responsible for day-to-day advertising, design and operation of the company’s Web sites, supervising a staff of eight. At Tribune-Review, he oversaw about 20 Web sites, including ad sales, coordination between the Web sites and affiliated newspapers, and negotiating partnership agreements. He is based near Pittsburgh.