Getting the revenue engine humming: sell solutions, not space

17 Jun 2009

In today’s environment, selling advertising has become more challenging. And, it’s not just about the economy although that is a driving factor. Ultimately, the issue is that the ways to connect advertisers to consumers at the right time with the right message has become increasingly c



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Shannon Kinney

Shannon Kinney is a senior consultant, project director and social media leader at the AIM Group. She has more than 20 years of experience in key roles at major media companies, including several of the leading dot-coms in the classified advertising industry such as Cars.com, Knight Ridder New Media and Classified Ventures. In addition to leading our social media practice, she’s one of the AIM Group’s leading experts on real estate and automotive advertising, and sales training.