Putting yourself in your advertisers’ shoes

19 Jun 2009

In my last post, I talked about the importance of a real



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Shannon Kinney

Shannon Kinney is a senior consultant, project director and social media leader at the AIM Group. She has more than 20 years of experience in key roles at major media companies, including several of the leading dot-coms in the classified advertising industry such as Cars.com, Knight Ridder New Media and Classified Ventures. In addition to leading our social media practice, she’s one of the AIM Group’s leading experts on real estate and automotive advertising, and sales training.