Yahoo launches self-service display ads product
22 Jun 2009
Yahoo is rolling out the first version of its self-serve ad product, My Display Ads, this morning. It’s a bid to sign up more local advertisers and, more importantly, to convince existing search advertisers to try out display.
Yahoo isn’t the first to try such a model. It’s already in place at Google as well as MySpace and Facebook. AOL’s Ad.com is working on